GMR Inra arm DIAL and Outlook Group to launch I.G.I Airport Magazine "OUTLOOK LOUNGE"

DIAL (Delhi International Airport (P) Limited) and Outlook Group have entered into an agreement to launch a premium monthly magazine ‘Outlook Lounge’ catering to the air travellers. It will be made available to the passengers at all terminals of Delhi Airport.

DIAL is a consortium led by GMR group (50.1%) and comprises Airports Authority of India (26%), Fraport & Eramen Malaysia (10% each) and IDF (3.9%).

Outlook Lounge aims to provide an entertaining and involving mix on travel, lifestyle and leisure content for the air traveler. Coming from the Outlook and DIAL, the magazine promises quality content with a well balanced mix of exotic destinations, latest gizmos, latest trends, lifestyle, entertainment, financial planning, aviation updates and health advice, along with a good blend of intelligent reviews on movies, music, books and much more.

The magazine, a monthly is scheduled to be launched next month. The magazine will be distributed free at the Delhi Airport across all terminals.

Mr. B.S. Shantharaju, CEO, DIAL said “DIAL is happy to partner with the Outlook Group, to launch this magazine for passengers. It will not only help passengers stay in touch with the latest updated in the development of IGIA, but also provide wholesome infotainment for them.”

The Outlook Group, leading Indian media house has launched various publications in addition to its flagship brand Outlook, the weekly newsmagazine. Having successfully launched various leading publications like Outlook Money, Outlook Business, Outlook Traveller and Outlook Profit, the group has established itself as a pioneer in these genres. Outlook Group has also entered into international alliances and now publishes licensed editions of Marie Claire, Geo and People in India besides handling marketing and distribution and advertising of Newsweek and distribution of Business week.

For the Outlook group, this will be another foray into a new territory and publisher Maheshwer Peri is quite upbeat about the launch. He says “We always felt that we should enter the custom publishing market when the best opportunity comes our way. We are happy that we have been chosen to cater to the readership requirements of the travellers at the Delhi airport. It is a great opportunity for us and we are committed to publishing the best magazine catering to the air travellers in India.”