David Nick Reilly is no 2 in the largest car company in the world. He is the also the president for the Asia Pacific region from July 2006 and also heads the GM Daewoo Auto and Technology Company (GMDAT). Speaking to Automania Mr Reilly outlines the broad contours of India plans and the aggressive strategy to garner a 10% market share in the domestic market by 2010.
| |
How is GM planning to carve a niche for itself in the rapidly growing Indian market?
We are in the middle of spending $350 million in expanding the Indian operations. A similar amount will also be spend on new product launches and 2-3 new vehicles should be introduced in the next 3 to 4 years.
We are making significant investment to make India our major manufacturing base with an eye on exports, after we gain sufficient sales in the domestic market.
What kind of volumes is GM India expecting from operations in India?
We have set an internal target of 10% market share from India by 2010. We have been making sufficient progress and currently have 3% market share in India and 7% in the Asia Pacific region. New launches and product will reinforce our market position and already we are one of the fastest growing car company in India.
What new brand and products are likely to hit the Indian market?
We plan to launch our off roader, Hummer H3 this year, which will be followed by the debut of its luxury Cadillac CTS sedan next year. The vehicle (Hummer H3) is currently undergoing homologation (technical testing) to meet Indian driving conditions. We are also looking at enhancing the presence in the small car segment by and will launch another compact car to complement its existing range of Chevrolet Spark and UV-A in next two years.
Besides these car, what else is coming from the GMC stable to India?
India will be a major market in our global plans. There are unapproved plans to bring 3-4 new products. Of these, one possibly a small car will be premiered here in India in the next two years with a significantly lower price point than our current cheapest model, Chevrolet Spark, which comes at a price of Rs 2.8 lakh (ex-showroom Delhi).
What are the plans on export from India?
We are planning to make India export hub for small cars. Our locally manufactured smaller and mid-size cars will be exported to other emerging markets. There is a significant potential, but this will happen only after we improve upon our domestic market share from the current 3% to 10% by 2010. We are also looking at developing a reliable supply base to increase localisation to 90% from the current 40% to gain cost competitive advantage in India.
What are the plans on low-cost vehicles?
We are looking at introducing low-cost pick-up trucks and mini vans from its Chinese operations which are manufactured with Wooling Motors. We are conducting a feasibility study to assemble these low-cost vehicles in India. We will assemble them in India only if the right price could be offered to customers here. We are not looking at any Tata Nano type vehicle, but will surely like to tap the low-cost vehicles market in India.
We are in the middle of spending $350 million in expanding the Indian operations. A similar amount will also be spend on new product launches and 2-3 new vehicles should be introduced in the next 3 to 4 years.
We are making significant investment to make India our major manufacturing base with an eye on exports, after we gain sufficient sales in the domestic market.
What kind of volumes is GM India expecting from operations in India?
We have set an internal target of 10% market share from India by 2010. We have been making sufficient progress and currently have 3% market share in India and 7% in the Asia Pacific region. New launches and product will reinforce our market position and already we are one of the fastest growing car company in India.
What new brand and products are likely to hit the Indian market?
We plan to launch our off roader, Hummer H3 this year, which will be followed by the debut of its luxury Cadillac CTS sedan next year. The vehicle (Hummer H3) is currently undergoing homologation (technical testing) to meet Indian driving conditions. We are also looking at enhancing the presence in the small car segment by and will launch another compact car to complement its existing range of Chevrolet Spark and UV-A in next two years.
Besides these car, what else is coming from the GMC stable to India?
India will be a major market in our global plans. There are unapproved plans to bring 3-4 new products. Of these, one possibly a small car will be premiered here in India in the next two years with a significantly lower price point than our current cheapest model, Chevrolet Spark, which comes at a price of Rs 2.8 lakh (ex-showroom Delhi).
What are the plans on export from India?
We are planning to make India export hub for small cars. Our locally manufactured smaller and mid-size cars will be exported to other emerging markets. There is a significant potential, but this will happen only after we improve upon our domestic market share from the current 3% to 10% by 2010. We are also looking at developing a reliable supply base to increase localisation to 90% from the current 40% to gain cost competitive advantage in India.
What are the plans on low-cost vehicles?
We are looking at introducing low-cost pick-up trucks and mini vans from its Chinese operations which are manufactured with Wooling Motors. We are conducting a feasibility study to assemble these low-cost vehicles in India. We will assemble them in India only if the right price could be offered to customers here. We are not looking at any Tata Nano type vehicle, but will surely like to tap the low-cost vehicles market in India.
0 comments:
Post a Comment